SME Joinup Partners with Omnizient Labs to promote PEERSTRAT

SME Joinup Network – India’s Largest Services Network, has partnered with Omnizient Labs to promote PEERSTRAT .

PeerStrat SMEJOINUP
PeerStrat SMEJOINUP

PEERSTRAT is a first of its kind event, where entrepreneurs, business professionals, corporate executives take the prime speaking slot instead of monotonous star speakers or a high-power panel. This unique event – a high energy Peer Strategy Review workout (PEERSTRAT) session is being conducted by Omnizient Labs.

Date: Saturday, 17th May, 2014
Timings: 3:30 to 6:30
Location: Samavar, B-36A, Pamposh Enclave, GK-1, New Delhi – 110048

SME Joinup Member Special Offers:

There is a special offer for SME Joinup members. All SME Joinup members can avail of a 25% discount on the fees of attending the event. To avail of this offer, use the Promo Code SMEVIDYA on PeerStrat Event on Sat, May 17, 2014 at New Delhi. To use promo code, click on the link “Have Discount Code?” at http://www.meraevents.com/event/peerstrat. For more information fill the form below.

Why should you attend:

All participants are invited to share the challenges and opportunities they are facing in their business as per the following Five Step PEERSTRAT Agenda:

#1 Build Unique Business – Eliminate Competition!
#2 Recreate Brand – Tell a Compelling Story!
#3 Maximize Revenues – Penetrate Newer Markets!
#4 Maximize Profits – Transform Business Processes with Standard Operating Procedures (SOPs)!
#5 Track Success – Identify Critical Success Measures – What Gets Measured Gets Done!

Plus a Networking session, which will not be just merely exchanging card, but actually people seeking reference from a particular company or seeking some business opportunity or looking for a supplier or any type of business, platform will enable that.

Who should attend:

Independent Professionals, Entrepreneurs, Senior Business Managers, Business Heads, CXOs, Directors, Partners of family owned business, Proprietors, Middle Management.

Cost:

Participation fees are nominal INR 1000 to cover basic cost of the event.

Contact SME Joinup

See the promotion details here. Contact details are here.

SME Joinup Partner: Omnizient Labs

Omnizient Labs is a pioneering Training, Coaching & Consulting organization which specializes in creating a holistic 360 Degree view for individuals and groups and helping them take quick decisions and actions to maximize benefits in a short time.
Omnizient is impacting people in various communities and workplaces across the globe including regions like North America, Europe, Far East and South East Asia.

Looking for Freelance Content Writers & Research Writers

Our work with organizations including Startups, SMEs and NGOs, requires us to churn out world class content at great speed.

Your Interests: You are already well-read and love to read more.

Your Skills: You enjoy research, analysis and sorting tons of statistics and data.

Your Strengths: You have a knack to compile summaries from multiple sources of data.

If this interests you, please email your résumé with links to your work to amar @ bizvidya.com

Location: Delhi, Gurgaon and NCR Region is preferred, though remote writing is possible.

Terms & Payments: Terms & conditions vary from assignment to assignment, so you may freely mention your interest areas and expectations.

Looking for Freelance Content Writers & Research Writers
Looking for Freelance Content Writers & Research Writers

Entrepreneurship Development Programme (EDeP) by iTREE

Entrepreneurship Development Programme (EDeP) by iTREE
Entrepreneurship Development Programme (EDeP) by iTREE

“ENTREPRENEURSHIP DEVELOPMENT PROGRAMME” (EDeP)
Starting From 26th April, 2014

While you are helping India decide its future by casting your Vote…
It’s time also to choose a career for yourself…
Which is exciting, rewarding, performance oriented and limitless….. “ENTREPRENEURSHIP”.

Registrations are invited from students, school or college dropouts, working executives, start-ups or anyone with a dream to become an entrepreneur !

Institute for Training in Employment & Entrepreneurship- iTREE
A Division of IamSMEofIndia
announces
“ENTREPRENEURSHIP DEVELOPMENT PROGRAMME” (EDeP)

DURATION
It is Summer Programme over 12 weekends (24 Days & 108 Hours)
Starting 26th April, 2014

WHO CAN JOIN:

Anyone with dream to become an entrepreneur, students of Management, College students, working executives, start-ups…. anyone!

EDeP NEED & OVERVIEW:

EDeP aims to provide training and mentoring to enable young minds understand the fundamental principles of business and also the real-life practical situations for managing businesses successfully and overcoming the unforeseen, unexpected challenges!

HIGHLIGHTS:

All trainings by real-life Professionals and successful Entrepreneurs, covering all aspects of Business:

  • From nurturing/developing an idea.
  • Identifying resources,
  • Implementation,
  • Project Management,
  • Certification & Registrations,
  • Branding,
  • Safety,
  • Regulations,
  • Govt. Support and Subsidies,
  • Practical Trainings,
  • Project Report Writing,
  • Financial & Business Literacy…. more!
  • Grabbing opportunities,
  • Developing a business plan,
  • Arranging resources/ Bank Finance/ Equity,
  • Operations,
  • Quality,
  • Marketing,
  • HR,
  • Compliances,
  • Laws and Regulations,
  • Global opportunities,
  • Industry-visits.

SPECIAL NOTES:

Participants interested in the programme may write to Mr. Vinod K. Pandita (Programme Director) or Mrs. Suchitra Choudhary (Programme Manager) at itree@iamsmeofindia.com for clarifications, if any.
Once registration is accepted, cancellation /refund queries and requests will not be entertained.

PROGRAMME FEE:

For Students, School & College Dropouts: Rs. 30,000 + 12.36% Service Tax
For Second Generation & Other Aspiring Entrepreneurs: Rs. 45,000+12.36% Service Tax (inclusive of mentoring & support for one year post course completion)

Limited Seats

Last date of Registration: 8th May 2014
EDeP Classes Starting On: 26th April 2014

 The registration is open till 8th May and interested participants can join beginning 3rd May and 10th May sessions.

PAYMENT DETAILS

Payment can be made through demand draft /cheque drawn in favour of  “Integrated Association of MSME of India” payable at Faridabad.

RTGS/NEFT Details :
Integrated Association Of MSME of India
Syndicate Bank
A/c No. 82141010007612
IFSC : SYNB0008214
Branch : NIT Faridabad, Haryana
MICR Code : 110025202

For further details and queries, please contact;
Mrs. Suchitra Choudhary (Programme Manager), +91- 99717.43443.
or
Mr. Vinod K. Pandita
Director-iTREE (+91-9811146673)
I am SME of India
℅. Faridabad Small Industries Association – FSIA
FSIA Park, Opp. Plot No. 23, Sector 24, Faridabad- 121005
info@iamsmeofindia.com ; itree@iamsmeofindia.com
+91-9711123111

All successful participants will duly be awarded with accredited certificate on successful completion.

Invitation to PEERSTRAT at High Tea on Saturday May 17, 2014, New Delhi

Business Strategy: Peer-Review workout session for entrepreneurs and business professionals

Click here to book your seat at Meraevents

Invitation to PEERSTRAT: Peer Strategy Review workout at High Tea on Saturday May 17, 2014, New Delhi
Invitation to PEERSTRAT

Dear Business Folks,

We are delighted to extend an invitation to you for a Peer Strategy Review workout (PEERSTRAT) session conducted by Omnizient Labs:

Date: Saturday, 17th May, 2014
Timings: 3:30 to 6:30
Location: Samavar, B-36A, Pamposh Enclave, GK-1, New Delhi – 110048

The PEERSTRAT sessions enable you explore ways to make your business get bigger, grow faster and be the very best in your industry.

All participants are invited to share the challenges and opportunities they are facing in their business as per following Five Step PEERSTRAT Agenda:

#1 Build Unique Business – Eliminate Competition!
#2 Recreate Brand – Tell a Compelling Story!
#3 Maximize Revenues – Penetrate Newer Markets!
#4 Maximize Profits – Transform Business Processes with Standard Operating Procedures (SOPs)!
#5 Track Success – Identify Critical Success Measures – What Gets Measured Gets Done!

Who will benefit from this event

Independent Professionals, Entrepreneurs, Senior Business Managers, Business Heads, CXOs, Directors @ Companies, Partners of family owned business, Proprietors, Middle Management

Participation

Participation fees are nominal INR 1000 to cover basic cost of the event. Tea and Snacks would be served during the session. Please confirm your participation by marking an email to raj @ bizvidya.com.

Click here to book your seat at Meraevents

Contact Details:
Raju Moza: raj @ Bizvidya.com,  +91-9818-662-001

Role of Board of Directors: Do you have competence and excellence at the top?

An Effective Board!
An Effective Board!

I was recently invited by one ‘Fitness company’ to advise them on how to cut the losses. One of the ways devised by them was to appoint franchisees so that they can have economies of scale for buying equipments and marketing expenses. Now that the company had decided to expand through franchisee route, the whole focus of the said company was to find people, though acquaintances or any other other means who would be their potential franchisees. I had no problems in this strategy, which perhaps was a good and viable option. However, I was my concern was they were missing an important piece when you are expanding your business. In my assessment, they needed to expand their bandwidth at the top and it was necessary to think about composition and functioning of the board. The kind of milestones the company intended to reach would be near to impossible to achieve without a proper board.

In India, the board is plugged mere for regulatory network, in case of private limited, the number of directors required is two and in public limited, the number should be seven. Most of the time, the board is comprised of friends or families, irrespective of their qualifications. Board doesn’t meet often, and whatever transactions it does, it mere does for regulatory considerations. In India, there is a dire need of sound board, but the importance of board is not at all valued in India, let alone talk of actual functioning of board.

The fundamental problem is that, overwhelming number of business people are ill educated about the need of Board. Management studies are bereft about the emphasis of what board potentially can deliver.

Board Room on a lighter note!
Board Room on a lighter note!

Few years back, most of the traditionally business house did underwent professional makeover but board remained untouched, somehow its importance has picked up.

Another misnomer about board is that people think only listed companies require it, whereas in my view the smaller companies need it more. It can provide direction, accountability and better guidance.

In this direction, I am glad that Omnizent labs is driving this educative as well as actually providing Directors for small companies. It will be a low cost exercise for small and medium companies.

For details about how to become a director or how to avail the services of director and make your board strong you may read this introduction page here and write to us at raj@bizvidya.com.

Author: Raju Moza has 14+ years of experience across various industries and domains like Telecom, Retail, Education, Electronic & Mobile Services, Travel & Hospitality and Manufacturing. He has been a turnaround leader with deep insights in understanding of diverse markets. He is regularly invited to speak at seminars and conferences. Besides the strong business pedigree, he is an ‘active writer’, has written some of the critically acclaimed pieces on diverse subjects namely Kashmir, Afghanistan, Political Islam, International Affairs, Political Economy and Short Stories. He recently shot a documentary as well.  He is an MBA in finance and has recently done a Venture Capital development program from ISB, Hyderabad, India.

Where India Went Wrong?

Where India Went Wrong
Where India Went Wrong

Few days ago I woke up to the last quarter growth figures, which have plummeted to unexpected 4.7 % in last quarter ending December 2013. As I write, latest news alerts say India’s exports fall by 3.67% in February 2014.

I got a feeling that this was coming and perhaps it will be difficult for India to come back to the growth trajectory it witnessed in last two decades. Market analysts are busy attributing this down fall to fiscal Deficit, high inflation, policy paralysis, bank rate and myriad of other reasons.

However, my humble submission is that India never looked at its growth impediments holistically. India’s Honourable finance minister is of the view that factors which have contributed to slow down have bottomed out, I beg to differ with him. I am of the view that “Era of high growth” for India is over, only a monumental repair work can bring back it to high growth trajectory, which it witnessed in last two decades.

There are numerous reasons, why this has happened and all of them are plausible but I don’t blame this to pure economics or structural problem, albeit root cause of the problem is somewhere else. I have tried to narrow down it to following three reasons why India have missed a great opportunity:

  1. Growth taken for granted: The perception amongst the policy makers, business people as well state apparatus was that of confidence or even over-confidence, it depicted a sense where all was hunky-dory and that the momentum of growth will remain unabated. Perhaps the basis of this confidence stemmed the way India remain insulated, when 2008 sub-prime crisis hit the world. Another aspect is the way India story was constructed, basis some reports, it gave a false belief in India that high growth is fait accompli. In the bargain, it overlooked the inherent problems in infrastructure, bureaucracy and polity.

  1. Lack of commensurate reforms: Reform was a new word in our lexicon, but the commensurate reforms I am talking about is not typical what we hear like Insurance sector, aviation or retail policy reforms. The two sets of reform which were not commensurate to India’s growth aspirations were Administrative and Political reforms. The way India was administered three decades back, same set of procedures are in vogue. With such an archaic administrative blanket, still one had ambition to become super power defeats logic. As far as the political reforms is concerned,barring some reforms in Election process, overall India polity has worsened.

  1. Over Reliance of Great Indian ‘Jugaad’: Shortcuts, manipulations and a short term view was still the way of life in India. It did some global acquisition, some of its corporations are in fortune 500 list but that ambition of setting up a global empire was conspicuous by its absence. The overall enabling atmosphere encouraged holding a short term view then a long term Nation building Vision.

The history of this world has missed a great opportunity when several million people could have been extracted from poverty. India, as a global power, given its history as nation state, would have been a great balancing power. Its not the misfortune of India, that it missed an opportunity but of world, as it could have been a great contributor to the world progress, if India would have leveraged this opportunity.

Author: Raju Moza has 14+ years of experience across various industries and domains like Telecom, Retail, Education, Electronic & Mobile Services, Travel & Hospitality and Manufacturing. He has been a turnaround leader with deep insights in understanding of diverse markets. He is regularly invited to speak at seminars and conferences. Besides the strong business pedigree, he is an ‘active writer’, has written some of the critically acclaimed pieces on diverse subjects namely Kashmir, Afghanistan, Political Islam, International Affairs, Political Economy and Short Stories. He recently shot a documentary as well.  He is an MBA in finance and has recently done a Venture Capital development program from ISB, Hyderabad, India.

Three Ways to Lower Costs and Boost Profits by Going Greener

Every business wants to increase revenue and cut expenses. How about if you do both of those things, and help the planet at the same time?

How? By going greener in your business.

Yes, I know—you’ve heard for years: “I’d love to go green but it’s too expensive and difficult!” Maybe you’ve even said this.

The good news is that’s nonsense. Done the right way, going greener can be easy, cheap, and profitable.

Let me say that differently: sure, there are plenty of expensive, difficult ways to green a business. But there are also lots of ways to go greener that you can do quickly and easily, for little or no cost. Since going green is a process and not an absolute, start with the easy, cheap, and profitable things!

Then you can allocate the money you save into new green initiatives that might not have quite so high an ROI.

1. Cut Your Paper Costs by 60 Percent or More—In Two Easy Steps

As your printers and copiers wear out, replace them with the “duplexing” kind, capable of printing both sides of the paper automatically. Set the defaults to double-sided printing, and train your staff to keep those settings unless they’re doing something that needs to be single-sided—which, usually, is a very tiny percentage of the paper flow. When I did this, I immediately started saving about 40 percent of my paper costs (and I use recycled paper, which usually does cost more).

And even before that, train your employees to bump up the default screen magnification or font size (using the View: Zoom command in Microsoft Word or most web browsers, and the Settings or Preferences command in e-mail programs) so that even though it takes the same space to print, the screen displays bigger type: comfortable enough to read. I used to print documents that were more than five pages or so, but now I’ll read even 50 pages on the screen, because the big print doesn’t make my eyes tired nearly as fast. Now, I sometimes go many days without even turning on my printer.

2. Plug the Energy Holes

How much energy is leaking right out of your building, or sucked away by “energy vampires”? If you’re like most businesses, you’re losing a lot that you can recapture with two quick, inexpensive methods.

Put your hand next to an empty electrical socket on a wall that borders the outside. If on a cold winter evening or a hot summer day, you feel a temperature difference between the inside and outside air, you’re feeling your hard-earned money slipping through the wall. Air that you’ve paid to heat or cool to the optimum temperature is migrating outside, increasing your complicity in global climate change while running up your energy bill.

You can easily stop this air from flowing out. A tiny investment in foam insulators and outlet protectors will pay for itself very quickly. In the US, where I live, many utility companies will give you the foam insulators for free. Even if you have to buy them at the hardware store, they’re very cheap. It takes under two minutes to unscrew the socket or switchplate cover—remember, you only have to do the ones on outside walls—pop in the foam pad, and screw the cover back on.

Now, for any outside-wall socket that doesn’t have a plug in it, pop in an outlet protector: a little piece of plastic designed to keep baby fingers out of trouble. Hardware stores have them in the baby department.

Finally, caulk any windows that leak air around the edges (use removable rope caulk if these windows are designed to open) and install door sweeps if you’re losing air around exterior doors,

Once you’ve blocked all that air from migrating back and forth, get rid of your “energy vampires”: equipment that stays on all the time, in standby mode, even when switched off—anything that turns on instantly without any warmup is probably guilty of sucking out a surprisingly large amount of power over time. The easiest way to deal with this is to buy multi-outlet power strips that have an on-off switch. Get in the habit of turning the power strips off until you need them, and your printers, copiers, computers, coffee machines, microwave ovens and other devices will stop drinking power all night long. If you train your staff to flip those switches, you’ll be amazed at how much you save.

3. Market to the Green Consumer

The green market is growing at better than 29 percent a year, according to Allen Rubin, director of the National Environmental Hall of Fame.

And as soon as you begin to take some steps toward lowering your carbon footprint and conserving resources, you’re entitled to approach this lucrative market. The more you do to go green, of course, the deeper you can go with messages about sustainability to win new business and higher revenues. But even if you’re just starting with the easy steps above, you can make this a marketing opportunity—NOT by “greenwashing” or pretending to be greener than you are, but by using these tentative steps as a jumping off point to engage your customers and prospects. For example, an in-store or social media campaign that says “this is what we’ve done so far. If you were us, what else would you do to go farther down the green path?

More Easy Green Ideas

If you’re excited about saving more energy and resources, here’s a gift for you: a free copy of my e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. Just visit http://painlessgreenbook.com/earthday, and enter the code, “earthday” (without the quote marks).

Want to market green products and services to green AND non-green audiences? Marketing consultant, syndicated columnist, and copywriter Shel Horowitz shows you how to “reach green, socially conscious consumers with marketing that has THEM calling YOU.” He specializes in green and ethical marketing strategies and materials for businesses and organizations. The primary author of the category bestseller Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your (John Wiley & Sons, 2010), Shel writes the monthly column Green And Profitable. His website is http://greenandprofitable.com.

WriteEasy: Anatomy Of Good Written English

In our society, the study of language is the domain of poets, novelists, and literary critics. Just look at the value of a college degree in English versus one in computer science or accounting. But is this an accurate assessment of value?

Language is the primary conductor between you and your audience. Ineffective language weakens and distorts ideas. If you want to be understood and your ideas to spread, you must learn to write good English.
But, what is ‘Good English’? Good English is that which is readable by most people. It has several nuances – let us discuss a few!

Brevity

  • ‘We have no information at this time, but we’ll make a formal announcement the moment we do’ can be briefly expressed as ‘ We don’t know yet, but will tell you when we do’.
  • A ‘manually operated, personalised, recreational, eco-tool’ can also be called a ‘spade’.

But unfortunately verbosity is usually equated with command over the language. The airline pilot who announces that he is presently anticipating or experiencing considerable precipitation wouldn’t think of saying it may rain. That sentence is too simple–there must be something wrong with it!

To improve brevity, simply use George Orwell’s advice

Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
Never use a long word where a short one will do.
If it is possible to cut a word out, always cut it out.
Never use the passive where you can use the active.
Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.

If you get criticized for limited word choice, rejoice for being in good company. When Hemingway was criticized by Faulkner, he had replied:

‘Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use’.

Clarity

Clarity has two angles –

Frequently confused words:

Some words are frequently confused due to similarity in spelling, rhyme or closeness in meaning. ‘Complementary’ gets written as ‘complimentary’. ‘Liable’ gets used where ‘likely’ would fit better. ‘Anxious’ is used where ‘Eager’ is desirable. More here.

Burden on those with lower standards:

Most writers assume that the reader would share their own standards of English and know the context in which they are writing. This may not always be true. The executive or shop floor person within your own organization may have a much lower standard than your own. And think about the problems of writing in today’s globalized environment.

Compare the following sentences –
1. Reading is hard; writing is harder.
2.  Reading is difficult; writing is more difficult than reading.

On first look, the first version appears better written than the second. It not only contains fewer words but fewer words with more than one syllable. Version 1 is brief, plain, direct, even slightly poetic. In contrast, the second is slow, pedestrian, and prosaic. Yet, people who read English as their second language would probably have more trouble with the first than the second. Why?

In the first, better-written version, the key word is hard, a word with several meanings. Here the writer has used it in the sense of ‘difficult’ in a metaphorical way. However, a person learning English is unlikely to know the metaphorical sense of hard as difficult. Nor would the bilingual dictionary such a person consults, list the “difficult” equivalent as the first meaning.

English is the first language of about 400 million people, but there are more than another billion people who speak it as a second language. This makes it necessary for global writers to use a style that reduces the burden of understanding on others.

Grammar

Errors of grammar increase the likelihood of confusion and also make the writer look uneducated to others. They also suggest that the person in not detail oriented. CEO of a CEO of iFixit, the largest online repair community, has gone so far as to say that he won’t hire anyone with poor grammar. He says, ‘Grammar is my litmus test. All applicants say they’re detail-oriented; I just make my employees prove it’.

Form & Usage

Along with grammar, bad form and usage also make a writer appear uneducated to others. Writing ‘I find it easy to pull up with you’ instead of ‘I find it easy to pull along with you’ will not endear you to your superiors.

Flexibility through variety

Brief, clear, correct and good form & usage is a winning combination, but even this is not the final or only criterion. Audience analysis has long been a basic principle of effective communication. You would adopt a completely different style of writing altogether when preparing research papers for the scientific or medical community than you would if you were writing the horse racing form guide. Matching writing style to audience is imperative.

So, what can we do about these aspects? I am delighted to present WriteEasy courses from Soluto Learning.

WriteEasy courses provide specific help in respect of all above elements of good English. The courses are completely web-enabled, highly interactive and focused for the needs of their respective segments.

WriteEasy Advanced helps reduce verbosity and improve clarity & flow whereas WriteEasy Essentials helps in correcting grammar and usage. Differences between various courses are here.

Other details, including a free Intro course, are at www.solutolearning.com.

Will Car Sharing Work In India?

Greg Moran and David aim to introduce “Zoom Car India”, a Car Sharing service in India, beginning with Bangalore. While we do have initiatives like www.poolmycar.in in India, “Car Sharing” aims to be different than “Car Pooling” or “Ride Sharing”.  They are using indiegogo.com to raise $ 15,000 out of the $ 500,000 investment they intend to raise after the Proof of Concept (POC) is established.

Zoom Car India
Zoom Car India

Their pitch here states:

If you live in Bangalore, you should donate so that we can bring this service to you as soon as possible! We also have some great incentives to get you behind the wheel of a Zoom vehicle.

If you don’t live in India, you should consider donating because of the enormous social and environmental benefits that car-sharing provides.  By leveraging investment capital and re-investing revenues from members, we will give your donation’s ultimate impact a huge multiplier effect!

More updates on this venture can be seen here.

 

BizVidya Guide: How Effective is your Lead Generation Process?

Often I see entrepreneurs or small business owners moaning about lack of “enough business”. Some are more crude – Can you get me a customer? Or, can you email our brochure to all your contacts? I try to be as polite as possible on such requests, but many are offended as to why I am not helping them! The thing is that if I am not convinced about their work, I have no choice but to gently decline. Interestingly, when I quiz them back on their sales or lead generation plan or process, their answers run on these lines:

  • Attending random events (some of which have same visitors coming repeatedly or the percentage of target customers is very low)
  • Calling up random people found on Twitter, Facebook, Linkedin or elsewhere on the internet
  • Participated in an exhibition many months ago

Dig further and you will find that there is no specific process or periodic targets (although, boldly they show revenue targets on business plans and pitches to investors).

When I suggest the word ‘process’, it lands on them as something that is needed by large organizations. Most startups and small businesses do not use a Customer Relationship Management (CRM) tool – perhaps they do not need a CRM tool yet. However, that does not mean that they are excused from having an effective lead generation process.

If they are still around, I invite them to convert their revenue targets into a daily plan. Here is one way to do some basic calculations that are required to set-up a simple lead generation process that can be easily tracked on a spreadsheet:

[A] State your revenue target. For illustration, let us take a figure of INR 5 crores for next twelve months.

[B] Estimate the average size of an order. Say, INR 25,000.

[C] Thus, you need 200 orders to achieve your revenue targets. Taking a year as 50 weeks, this translates to 4 orders per week.

[D] In your experience, what percentage of your customer meetings or interactions lead to a confirmed order? Begin with an estimate and change as per experience. Say, 25 percent. So, for our example, you need to arrange 16 sales meetings / interactions / demos per week.

[E] What percentage of your Qualified Leads (QL) translate into (as a result of initial interaction) prospects agreeing to explore specific purchasing via demos or product-trials. A Qualified Lead is an entity that is a potential customer on paper (in terms of pre-determined parameters like business size, segment, location, etc) for your products or services. Say, 50 percent. So, you need to generate at least 32 QLs per week.

[F] Now, what percentage of your Raw Leads (RL) get converted to Qualified Leads? A Raw Lead is any valid contact details of person or organization which may or may not be interested in your products or services. Say, 10 percent.  So, you need to have at least 320 fresh RLs per week or 64 RL per day (taking five working days). If you are using a tele-caller, then this is the minimum (s)he should be calling everyday. If you are using your web pages as a lead source, then this is the minimum number of users that need to submit their contact details on your landing page.

Many have liked this approach and created a spreadsheet to track this. However, soon I found out that inertia has set in and no sustained action was taken to make the process work. Some eager entrepreneurs took this discussion to next level in terms of choosing market segments, identifying ideal customers and so on. The enlightened business owners took our help to convert this into a small but robust lead generation process on lines of a state-of-the-art Balanced Scorecard framework with KPIs (Key Performance Indicators) integrated with KRAs (Key Result Areas) of promoters and staff responsible for Sales Targets.

Since I am quite lazy to keep elaborating this repeatedly, I am sharing this here publicly with all, so that, next time, when an entrepreneur rues “no business”, I simply have to share the URL of this article!

You may request a free* initial Coaching or Consultation on your Lead Generation Process by sending an email to coach@bizvidya.com

*Conditions Apply

Empowering Entrepreneurs in India