Tag Archives: Design

Shweta Luthra Diaries: Energy Spaces

About the Author: Shweta Luthra is visionary designer who comes with over a decade of industry experience under her belt, having done her Masters in Housing from the reputed School of Planning & Architecture back in the year 2002.

Not just reading books and articles,  she travels around the world in order to stay in line with international trends and practices. She understands that first and foremost,  detailed client interaction is a priority so that hi-end designs can take shape with precision and accuracy.

Under the tutelage of Marc, a highly successful interior design personnel from London, Shweta was introduced to a new dimension of  Creating Energy Spaces a few years ago. Home is an extension of ourselves; ergo, by enhancing its energy in multiple shapes and forms,  we can transform our inner capabilities slowly but surely.

Since childhood, multiple times I have heard that we are energy, everything around us is energy. Even all spiritual practitioners & healers talk about energy. I do believe in it but honestly have never given a deeper thought to it.

Luckily, last year in 2017, I got introduced to the concept of energy spaces by my coach, Marc an eminent interior designer from London.  He is a ‘Shaman’ who is actively practicing & teaching about ‘Sacred Spaces’ & how they can transform our lives.

What I learnt from here is the fact that everything on this earth including us is a form of energy. We can raise the energy of our home spaces where we spend most of our time, which will enhance our energy & capabilities too.

I learnt about ‘power spots’ which are the crossing points where earth’s electromagnetic lines from North pole & South pole meet. These are the points of very high-energy frequency & most of our ancient sacred temples/cathedrals were built on it. The purpose was that people who visited these temples found that their energy capabilities were raised & inner transformation happened for them. Few examples to quote are the oldest recorded temple of Tiwanaku, Stonehenge in Britain and Pyramids of Giza.

It was amazing to know that our ancestors were so conscious & ahead of times, for sure more closer to the energy of the source. This
learning reminded me of ‘Dhyanlinga’ built by Sadhguru of Isha Foundation with a deeper knowledge & mastery over the inner energies. I happen to visit ‘Dhyanlinga’ few years back when I joined ‘Isha Foundation’. Sadhguru refers to these temples as consecrated spaces & public charging sites.

So, the question is how these high energy, sacred plates are related to our homes.

The answer is very simple:-

Likewise we can built power spots of higher energy in our homes which are representation of us. Since, we are also energy, oscillating all  the time, when we are connected to higher frequency spaces; our energy will be enhanced too. We will not be stuck & inner
transformation will happen which will bring lasting changes for us.

Source: https://www.bellacasaindia.com/2018/07/20/energy-spaces/

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Fashion Does Design – Milan Diaries by Shweta Luthra, Bella Casa

About the author Shweta Luthra: A brainchild of Shweta Luthra, Bella Casa is a byproduct of our do-it-all visionary designer who comes with over a decade of industry experience under her belt, having done her Masters in Housing from the reputed School of Planning & Architecture back in the year 2002. Not just reading books and articles, she travels around the world in order to stay in line with international trends and practices. She understands that first and foremost, detailed client interaction is a priority so that hi-end designs can take shape with precision and accuracy.

Every year Milan play host to the most high profile interiors in the world. Milan Design week which is in the month of April takes over the entire city. High-end Fashion Designers, Bottega Veneta, Louis Vuitton, Hermes, Armani, Fendi & many more fashion icons showcase their products & brands, merging the lines between Fashion & Homes.

This year, April 2018, I got lucky to be there with my Mentor, Marc, an Eminent Interior Designer from London. Sharing a few excerpts from experience I had while exploring beautiful designs of my favorite designers.

Bottega Veneta

Headed by the creative director Tomas Maier, Bottega Veneta’s ground floor boutique in Milan is located in high ceilinged, beautifully be frescoed 18th century Palazzo Gallarati Scotti.

This year they launched its first modular seating system Bottega Veneta Tre. It’s modern in design & function, has a corner section, single seat section & pouf configured to suit one’s need, but it is also modern in design, applying the house’s instantly recognizable interlocking intrecciato design to the sides of its sleek,squared-off, Space Age sections.

A particular highlight of the new collection is in the lighting category: three bronze styles created in collaboration with Osanna Visconti di Modrone. They are made with a lost-wax technique to echo the intrecciato weave. This marks the second collaboration between Maier & Visconti di Modrone, following the set of Bronze tables presented in 2016.

The presentation featured new styles, functions, materials, and colors for both furniture and home accessories. The seating collection has been expanded with both new families and variations of existing ones, featuring unusual details, as well as new colors and materials.

Louis Vuitton

Louis Vuitton showcased its objets Nomades collection at Palazzo Bocconi in Milan, last April 2018.

Hop over to original blog post by Shweta Luthra to checkout few collections showcased by some of the world’s most renowned designers like Humberto & Fernando, Campana, Marcel Wanders, Atelier Oi, Patricia Urquiola and Andre fu.

Shweta’s latest passion is “Sacred Energy Spaces”. Under the tutelage of Marc, a highly successful interior designer from London, Shweta was introduced to a new dimension of Creating Energy Spaces a few years ago. Home is an extension of ourselves; ergo, by enhancing its energy in multiple shapes and forms, we can transform our inner capabilities slowly but surely.

She can be reached at shweta@bellacasaindia.com.

Samsung Techonology@Home: Story of a Brand

Kishore Bhargava
Kishore Bhargava

Event: Samsung India (LED and LCD TV) organized a unique workshop on future technology & aesthetics – Technology@Home. Date: Saturday, Jan 09, 2010. Location: Chocó La in Khan Market, New Delhi.

I remember a German colleague being amused on seeing a lubricant being sold with the byline “superior German technology”  at a petrol pump in Delhi! Whenever we see a label like “Made in German” or “Made in China” immediately our mind throws up stereotypes! So, what is YOUR image about the Brand “Korea” and more specifically “Samsung”? Any pre-conceived notions? Do send in your comments!

There has been a pereception about Koreans being clutter-oriented and going for overkill in design.

But, my experience has been different. If fact, there is an interesting 500 year old story on how Koreans designed their own alphabet to carve a unique identity (Branding Strategy?) seperate from Chinese (and later with Japanese).

In 1414, Sejong the Great initiated a project to create the unique Korean Script (till then they were using Chinese characters with special symbols). It took about 2 years to design the script, but the resulting system is a LESSON in simplicty.  The script, now  known as Hangul (or Hangeul or Hankul), has been variously applauded as “remarkable,” “the most perfect phonetic system devised,” and “brilliant, so deliberately does it fit the language like a glove”.

For example, visually, Hangul scripts starts off with ㄱ ㄴ ㄷ ㄹ ㅁ- How simpler can you get!  There are other interesting elements like shapes of consonants matching shape of the mouth when you make the sound! (A personal tidbit: I enjoyed learning the Korean alphabet when I was associated with QuarkXpress Korean team in India – but, no comments in Korean language please, that was long ago!).

Fast forward to the last decade when Samsung was a low-end consumer electronics company and they decided to accelerate up the “Value-Chain” and give “Samsung TV” a central role in overall Branding strategy. As Businessweek reported:

Most people carry their mobile phones with them everywhere, while their TV is the center of the family room. “We wanted the brand in users’ presence 24/7,” says Peter Weedfald, head of Samsung’s North American marketing and consumer electronics unit.

Jez Frampton shares how the Samsung mamagement transformed their “attitude, behavior, and business strategy” by making brand value a key performance indicator (KPI) for its top executives:

It (KPI) enabled the team to focus on the activities, messages, and business areas (not to mention a focus on design and experience) – all of which we knew would lead to the greatest increase in brand value. This affects budget-setting, allocation and, of course, provides a simple metric for success: “Did we create brand value?”

History reveals that this was a clever move. Samsung witnessed a significant increase in both brand and shareholder value. They soon outgrew Sony, the original challenge that Samsung’s executives had set for themselves before the KPI program was initiated.

Interbrand, the international Brand Consultancy, has played a role in this process as they have helped Samsung raise its brand value to US $16.8 billion. Interbrand’s Best Global Brands 2009 lists Samsung at 19th position (up 2 from 21), but a 1% dip in overall Brand value.

So, what are some of the Branding lessons here? Let us list a few:

  • First, send a clear and consistent message INTERNALLY across all teams
  • Second, have a long-term branding building strategy – you cannot keep shuffling on short-term trends
  • Third, sweat the small stuff – if “innovation” is your brand recall message then you need put in more effort in research than anyone else

Coming to Chocó La event, Technology consultant & Open Source Wizard Kishore Bhargava gave a captivating presentation on how one can create a centralized set-up to integrate all your Audio-Visual needs at home – movies, music, images and games.

Next, Interior Designer and columnist Rekha Nambiar  gave a fluent talk on the challenges of the Indian Home (“loose wiring”, et al) with some handy tips on lighting & acoustics.

Later, Abhishek Rajan, Senior Product Executive and Prateek Seal, Senior Manager, Marketing, shared interesting facts and stories about LCD & LED technology (including how salesmen of some brands make you feel the “Liquid” in an LCD to indicate better quality!).

The event was organized by Blogworks: Rajesh Lalwani, Rajika Talwar, Manpreet, Amita and everyone else did a nice job in making eveyone comfortable and ensure good participation.

Disclosure: Received this Twitter T-Shirt like everyone else present. But, did NOT receive the LCD TV which was bagged by Hardik in a quiz contest:-))

Twitter Shirt for @amarsrivastava
Twitter Shirt for @amarsrivastava

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