Tag Archives: Market

Intellectual Property and its relevance to SMEs

Dr. Ashok M. Adur's Intellectual Property Illustration
Dr. Ashok M. Adur's Intellectual Property Illustration

Most medium and small scale companies in India do not leverage intellectual property as a strategic tool to accelerate their commercial success. For example, when you have an idea for a business that is unique, that has a value proposition, you have some intellectual capital. How do you derive value from it?

Intellectual capital is not just about filing patents. It is the aggregate intellectual material knowledge, information, intellectual property, experience that can be put to use strategically to create wealth in a company.

However, it is rare that an SME owner would have access to in-house IP expertise. One way out is to hire right consultants. This could be critical for your business if you wish to grow over a longer time horizon with a sustained competitive advantage.

What could be the benefits of hiring the right consultant to guide your growth and maximize the value of your intellectual property? We list a few benefits here:

  • Dramatically Enhance Value, Competitiveness and Market Share
  • Assessment and Transfer of  Technology
  • Product Development for Various Specialized Applications in Many Diverse Industries
  • Market Research, Competitive Analysis, Business Development and Worldwide Marketing
  • Material Selection, Formulations and Product Development for Optimization of Performance, Cost and Processibility
  • Accelerating Projects from Conception to Innovation to Patenting to Commercialization and Product Introduction
  • Productivity Improvement, Scale-up, Cost Reduction, Quality Improvement, Quality Control and Quality Assurance
  • Strategic Direction and Planning and P/L Turnaround
  • Patents and Licensing – Legally Getting Around Existing Patents
  • Trouble-Shooting and Technical Service
  • Helping You to “Go Green” by Utilizing Recycled and Bio-derived Materials and Using Recycle Materials for Value-Added Applications
  • Other Business and  Technical Areas in Plastics, Polymers, Composites and Packaging

 In subsequent posts I shall provide more insights on how to do so.

Author: Ashok M. Adur, Ph.D. in Polymer Science & Engineering

  • Innovations Consultant; Product, Business & Strategy Development; Optimization of IP, Cost & Resources.
  • Consulting Experience since 1992.
  • Published 13 papers in professional journals and presented over 45 papers at regional, national and international professional conferences. Also moderated and organized some conferences.
  • Listed in “Who’s Who in Plastics” and “International Who’s Who of Entrepreneurs”.
  • Developed several new proprietary inventions, over 66 patents applied, 26 granted so far, resulting in commercializing numerous value-added products to meet specific customer needs and in new annual business of over $1 billion.
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Franchise India – Entrepreneurship Summit 2009 – Specialty Retail

Franchise India 2009
Franchise India 2009

Thursday, November 26, 2009. Ashoka Hotel, New Delhi. Day 1 of Franchise India 2009 saw scores of enthusiastic entrepreneurs eagerly evaluating various franchise opportunities (300 brands) in India.

Billed as “Asia’s Biggest Franchise Show”, the event came alive in various sections – Brand License 2009, Entrepreneurship Summit ’09, Food & Beverage, Fashion franchising, Knowledge Series, Licensing and Retail.

What aroused our curiosity was the “Entrepreneurship Summit 2009” conference series. Some of the speakers at “Business Opportunities : Specialty Retail” session were:

  • Aloke Banerjee, CEO, Rosebys
  • Vivek Bali, Group President, Spice Hotspot
  • S.Ravikant, COO, Titan Eyewear
  • N.P. Singh, Director, Samsonite
  • Rajiv Agarwal, The Mobile Store
  • Naveen Rakhecha, CEO, Cartridge World

S. Ravikant, COO, Titan Eyewear  was representing Titan, India’s “Largest Specialty Retailer” with turnover of Rs. 3000 Crores. He talked about his franchise offer, “Multi-Brand” Eye+ Retail Stores, as “World Class Optical Stores”. What makes this an attractive opportunity is the fact that most consumers in this space are clueless about quality parameters, concerned about accuracy of lenses and confused about lack of transparency in pricing.

N.P. Singh, shared how Samsonite’s innovations (from 1910) have made it a global leader with 34% of global luggage market share. He presented his Rs. 25+ lakhs franchise opportunity (3 year payback) with a unique offering – “obsolescence replacement”.

A recurring theme was “World Class” – world class products, world class operations, world class systems, world class training, world class technology and so on.

Rajiv Agarwal showcased “The Mobile Store” as a world class shopping experience for the existing fragmented mobile market with a chaotic shopping experience.

Naveen Rakhecha, CEO, Cartridge World shared his gyan, “Look beyond traditional franchise opportunities (Education, F&B, etc). Go for distinguished offering. Unique ideas are likely to give better returns”.

NEXT BUSINESS CAPSULE: Opportunities in Food & Beverage segment.

Oakley: Appetite for luxury products is huge in India

Bindu D. Menon (Businessline, The Hindu) reports that Versace, Oakley and Nike Golf are increasing area and product assortments to draw consumer interest in what they consider one of the biggest markets in Asia.

Quotable Quotes:

Mr Scott Bowers, Senior Vice-President (Global Marketing and Brand Development), Oakley Inc:

“India is one of the strongest markets in Asia and this is where we are looking to establish our product line.

Until now, we were cautious with expansion but now we will be making a lot of noise.

The appetite for luxury products is huge. We are exploring means to entrench ourselves here.

Mr Marc Duhm, Wholesale Director, Versace:

“The purchasing power in India is a major factor while considering expansion. We will keep looking at opportunities in markets where we feel they are growing.

The slowdown in our business is a temporary one and we will keep looking at opportunities to grow our business.”

Mr Abhay Gupta, Executive Director, The Blue Clothing Company:

Consumers are seeking high-end brands and purchasing power is back with a bang. We have had a good response to Versace.

Our next venture will be to launch high-end jewellery brands in India. However, easing of FDI norms will help the industry grow.

Premium brands enable value addition by helping to improve retailing experience and manpower training.”

Read the full article here.