Tag Archives: Market

How to start a Profitable Online Education Business [Latest EdTech Update & Resources]

Edtech Startups

  1. Ed-tech startup 3RDFlix pockets pre-Series A cheque (Sep 2019)
  2. Ed-tech startup WhiteHat Jr raises $10 million from Nexus, Omidyar, others (Sep 2019)
  3. CodeCombat raises $6 million to teach coding through immersive games (Aug 2019)
  4. Edtech Startup AdmitKard Raises $1 Mn In Pre-Series A Funding
  5. [Startup Bharat] Meet edtech startups that are taking quality education to non-metro cities across India (Mar 2019)
  6. Startup Watchlist: Top Indian Edtech Startups To Look Out For In 2019 (Feb 2019)
  7. List Of EdTech Startups (Jan 2019)
  8. 7 EdTech Startups That Could Reshape The Future Of Education (Nov 2018)

EdTech Industry Trends

  1. Edupreneur Village Fund hosted India’s first-of-its-kind live Edtech Investment Event in Delhi – [Sep 2019] Cash Prizes –
    1. INR 3 lakh – Don’t Memorise
    2. INR 2 lakh – One0x
    3. INR 1 lakh – Clap Global
    4. INR 50,000 – Mintbook
    5. INR 25,000 – Memory Trix
  2. What’s making education the golden spot for internet economy? [Sep 2019]
    • The edtech industry has been around since late-1990s, but the last six years have seen an unprecedented boom. Since 1997, the global edtech industry has received a funding of close to $38 billion, and over 60% of this has come in the last three years. So, what is it about e-learning that has made it such a lucrative opportunity for entrepreneurs and investors?
    • There are 250 million schoolgoing kids in India.
    • Most online courses are about 50% cheaper than their offline counterparts
  3. Artificial Intelligence, Authentic Impact: How Educational AI is Making the Grade – Educators find AI can revolutionize the K–12 experience, for both teachers and students. [Aug 2019]
    • In Florida’s Putnam County School District, educators are leveraging new content monitoring software to both automate the process of flagging potentially sensitive internet searches and add critical context to flagged requests.
    • And in New Jersey, Slackwood Elementary School is using an AI-assisted teaching assistant called Happy Numbers to identify where students are struggling with math benchmarks and provide personalized assistance.
    • Solutions such as the Presentation Translator — a free PowerPoint plug-in — provide real-time integration of multilanguage subtitles to help students better understand instructions in class or provide remote access for those dealing with illness or other family concerns
  4. Moving towards 21st century school education: Changes required – 21st century school education needs to be capable of teaching students how to deal with unpredictability and change.
  5. 8 ways technology use in classrooms is transforming the teaching-learning process (Aug 2019)
  6. Game-Based Learning: What All Leaders Should Learn About Training From The Health Care Industry (Aug 2019)
  7. [Funding alert] AI-powered edtech startup Blackboard Radio raises seed round from Villgro, others – Blackboard Radio will use the funds to further develop its AI-powered personalised English speaking coach for schoolgoing students in Tier II and III cities in India [Aug 2019]
  8. The Top 5 EdTech Trends 2019 — AI, AR, VR and more! [Jan 2019]
  9. Edtech Impact is finally here [Oct 2018]
  10. Q&A: Vadim Polikov’s Startup Brings Game-Based Learning to Science Class – New company Legends of Learning offers 900 research-backed games to educators. (2017)
  11. FIVE EDTECH COMPANIES THAT ARE TAKING GAMIFICATION TO THE NEXT LEVEL (2017)

Market Data, Studies

  1. Paytm eyes $2-3 billion in GMV in 18 months from education space
  2. Realizing the Power of EdTech – Scaling Access & Impact (Mar 2019) (PDF)
  3. 8 Ways EdTech Startups Are Setting Classroom-Innovation Trends
  4. 2018 Global Learning Technology Investment Shatters Records  –
    • “AI-based Learning is the one area where the US still has a commanding lead over China,” comments Sam S. Adkins, Chief Researcher of Metaari.
    • “The majority (61.5%) of all global investment in AI-based Learning companies went to 102 US-based companies that raised a combined total of $1.78 billion.
    • In stark contrast, $299.7 million went to just twelve Chinese AI-based Learning companies, a mere 10.3% of all global investments to AI-based Learning companies.
    • In 2018, 25 AI-based Learning companies in India obtained $227.7 million in investments, followed by Israel at $169.5 million.”
  5. Online Education: From Good To Better To Best? (March 2019) –
    • Examples of online degrees outperforming traditional degrees can be found across the globe and across students of all ages.
    • In the U.K., University of Essex’s online degrees placed in the top 18% of all U.K. institutions with a 91 score in the National Student Survey (NSS) run by Britain’s higher education regulator.
  6. Online Education in India: 2021 – a study / report by KPMG in India and Google (May 2017) (PDF)
  7. The ultimate guide to Edtech (2017)
  8. Ed Tech Developer’s Guide – A primer for software developers, startups, and entrepreneurs (2015)

Types of Online Edpreneurs

  1. HOW TO BUILD AN ELEARNING PLATFORM LIKE COURSERA (OR UDEMY)?
  2. Which Type of Online Course Business Are You? (And Why It Matters)
  3. MOOC Cloning: Build the Next Big Online Education Portal – Script Feature Analysis
  4. Social Cause: CrashUp: Let’s provide Free Education to every student in India (Video)

Choosing Platforms

15+ Platforms to Create and Sell Online Courses (and Counting)

Marketing Guides

The Ultimate Marketing Guide for Online Educational Companies

Tips for Beginners

  1. Launching An EdTech Startup? Here’s Everything You Need To Know – Part 1
  2. 22 TIPS FOR EDTECH STARTUPS AND COMPANIES
  3. How to start an online education business
  4. 6 Hard-earned Lessons for Starting an Online Education Business
  5. How To Start Your Own Online Education Business
  6. From unscreen.: How to Start a Profitable Online School in 5 Easy Steps
  7. From thinkific: 7 Steps to Building a Successful Business Selling Online Courses
  8. From foldcode: How To Build An Online Education Business
  9. From WordPress / Studiopress: How to Build an Online Education Business

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Intellectual Property and its relevance to SMEs

Dr. Ashok M. Adur's Intellectual Property Illustration
Dr. Ashok M. Adur's Intellectual Property Illustration

Most medium and small scale companies in India do not leverage intellectual property as a strategic tool to accelerate their commercial success. For example, when you have an idea for a business that is unique, that has a value proposition, you have some intellectual capital. How do you derive value from it?

Intellectual capital is not just about filing patents. It is the aggregate intellectual material knowledge, information, intellectual property, experience that can be put to use strategically to create wealth in a company.

However, it is rare that an SME owner would have access to in-house IP expertise. One way out is to hire right consultants. This could be critical for your business if you wish to grow over a longer time horizon with a sustained competitive advantage.

What could be the benefits of hiring the right consultant to guide your growth and maximize the value of your intellectual property? We list a few benefits here:

  • Dramatically Enhance Value, Competitiveness and Market Share
  • Assessment and Transfer of  Technology
  • Product Development for Various Specialized Applications in Many Diverse Industries
  • Market Research, Competitive Analysis, Business Development and Worldwide Marketing
  • Material Selection, Formulations and Product Development for Optimization of Performance, Cost and Processibility
  • Accelerating Projects from Conception to Innovation to Patenting to Commercialization and Product Introduction
  • Productivity Improvement, Scale-up, Cost Reduction, Quality Improvement, Quality Control and Quality Assurance
  • Strategic Direction and Planning and P/L Turnaround
  • Patents and Licensing – Legally Getting Around Existing Patents
  • Trouble-Shooting and Technical Service
  • Helping You to “Go Green” by Utilizing Recycled and Bio-derived Materials and Using Recycle Materials for Value-Added Applications
  • Other Business and  Technical Areas in Plastics, Polymers, Composites and Packaging

 In subsequent posts I shall provide more insights on how to do so.

Author: Ashok M. Adur, Ph.D. in Polymer Science & Engineering

  • Innovations Consultant; Product, Business & Strategy Development; Optimization of IP, Cost & Resources.
  • Consulting Experience since 1992.
  • Published 13 papers in professional journals and presented over 45 papers at regional, national and international professional conferences. Also moderated and organized some conferences.
  • Listed in “Who’s Who in Plastics” and “International Who’s Who of Entrepreneurs”.
  • Developed several new proprietary inventions, over 66 patents applied, 26 granted so far, resulting in commercializing numerous value-added products to meet specific customer needs and in new annual business of over $1 billion.

Franchise India – Entrepreneurship Summit 2009 – Specialty Retail

Franchise India 2009
Franchise India 2009

Thursday, November 26, 2009. Ashoka Hotel, New Delhi. Day 1 of Franchise India 2009 saw scores of enthusiastic entrepreneurs eagerly evaluating various franchise opportunities (300 brands) in India.

Billed as “Asia’s Biggest Franchise Show”, the event came alive in various sections – Brand License 2009, Entrepreneurship Summit ’09, Food & Beverage, Fashion franchising, Knowledge Series, Licensing and Retail.

What aroused our curiosity was the “Entrepreneurship Summit 2009” conference series. Some of the speakers at “Business Opportunities : Specialty Retail” session were:

  • Aloke Banerjee, CEO, Rosebys
  • Vivek Bali, Group President, Spice Hotspot
  • S.Ravikant, COO, Titan Eyewear
  • N.P. Singh, Director, Samsonite
  • Rajiv Agarwal, The Mobile Store
  • Naveen Rakhecha, CEO, Cartridge World

S. Ravikant, COO, Titan Eyewear  was representing Titan, India’s “Largest Specialty Retailer” with turnover of Rs. 3000 Crores. He talked about his franchise offer, “Multi-Brand” Eye+ Retail Stores, as “World Class Optical Stores”. What makes this an attractive opportunity is the fact that most consumers in this space are clueless about quality parameters, concerned about accuracy of lenses and confused about lack of transparency in pricing.

N.P. Singh, shared how Samsonite’s innovations (from 1910) have made it a global leader with 34% of global luggage market share. He presented his Rs. 25+ lakhs franchise opportunity (3 year payback) with a unique offering – “obsolescence replacement”.

A recurring theme was “World Class” – world class products, world class operations, world class systems, world class training, world class technology and so on.

Rajiv Agarwal showcased “The Mobile Store” as a world class shopping experience for the existing fragmented mobile market with a chaotic shopping experience.

Naveen Rakhecha, CEO, Cartridge World shared his gyan, “Look beyond traditional franchise opportunities (Education, F&B, etc). Go for distinguished offering. Unique ideas are likely to give better returns”.

NEXT BUSINESS CAPSULE: Opportunities in Food & Beverage segment.

Oakley: Appetite for luxury products is huge in India

Bindu D. Menon (Businessline, The Hindu) reports that Versace, Oakley and Nike Golf are increasing area and product assortments to draw consumer interest in what they consider one of the biggest markets in Asia.

Quotable Quotes:

Mr Scott Bowers, Senior Vice-President (Global Marketing and Brand Development), Oakley Inc:

“India is one of the strongest markets in Asia and this is where we are looking to establish our product line.

Until now, we were cautious with expansion but now we will be making a lot of noise.

The appetite for luxury products is huge. We are exploring means to entrench ourselves here.

Mr Marc Duhm, Wholesale Director, Versace:

“The purchasing power in India is a major factor while considering expansion. We will keep looking at opportunities in markets where we feel they are growing.

The slowdown in our business is a temporary one and we will keep looking at opportunities to grow our business.”

Mr Abhay Gupta, Executive Director, The Blue Clothing Company:

Consumers are seeking high-end brands and purchasing power is back with a bang. We have had a good response to Versace.

Our next venture will be to launch high-end jewellery brands in India. However, easing of FDI norms will help the industry grow.

Premium brands enable value addition by helping to improve retailing experience and manpower training.”

Read the full article here.